ALASTAIR DRYBURGH

The Strategist For Those Impatient To Do Great Things, and Frustrated With The Usual Methods


About That Drug…

$87,000 for a course of treatment. Was this good value?

If you look at the manufacturing cost of the drug, about $150, then it’s outrageously expensive.

But if I told you that the next best alternative to a course of treatment was a liver transplant, then it’s a bargain. And a life-saver.

Can you see the possibilities for what you do? Do you ever feel that your clients are comparing you against the cost of the work, while you’d like them to compare you with the value you produce for them?

To help you make that change, I’ve built a new online course, How To Make Any Price Seem Reasonable.

This link tells you more. There’s a launch offer – 50% off until 15 February. Use the code MARP0215 at the checkout.