Kudos to you for even asking the question. It raises you from the mass of people who see things as they are, into that smaller group who see them as they could be.

Here are some of the symptoms:

• You know others are charging more. For instance, I have heard things like “McKinsey charge 5x what we do for this service, and don’t do it any better” or “big Silicon Valley PR firms charge twice what we do, and we can do things they can’t.”
• A client has just unhesitatingly accepted your largest option, leaving you with a sickening feeling that you’ve left a lot of money on the table.
• You lose a pitch and then hear on the grapevine that it’s gone to someone else who charged twice as much.
• You and your colleagues struggle to agree on pricing.
• You just look at what your work achieves for your clients and think “surely those results are worth more than that?” A client once said to me “If I’d done this a few years ago I’d be millions of pounds richer by now.” That didn’t make me feel as great as it should have, because he’d only paid me £30,000.

Whatever your reasons for suspecting that you are undercharging, I offer you the chance to get to the truth. I’ll take you through a carefully designed diagnostic process. You don’t need to prepare (you know your business well enough already), and I do 90% of the hard thinking.

By the end of the session you will know whether you are undercharging or not.

There’s no sales pressure. The aim of the call is to give you the information you need to decide whether upgrading your pricing should be a priority. What you then do with that information is up to you. (If at the end of the call I think there might be value in us working together I’ll say so. If – emphasise IF – you agree, then we fix a second call).

If you’d like to give it a little more consideration before deciding whether to book a call or not, then watch the video where I present my most useful diagnostic.

There’s a link to my calendar underneath the video. If you’re interested but not quite sure, you can email me via this link and I’ll get back to you with my suggestions.

Calendar is below: if it doesn’t display correctly you can also use this link.