ALASTAIR DRYBURGH

The Strategist For Those Impatient To Do Great Things, and Frustrated With The Usual Methods

Case Study: A Cure for “McKinsey Envy”

I regularly hear things like “McKinsey& Co do some of the same things as us, no better/actually worse. And they charge 5 times as much.”

Deeply frustrating. And the more creative, innovative, ingenious you are, the more annoying it is.

What to do?

Well, one thing would be to stay in business for 60+ years, building a reputation and letting your alumni find their way into positions of influence everywhere.

But life’s too short!

Here’s an alternative that works right now.

The video explains how we stole an idea from the McKinsey playbook to help a new but very good digital agency raise its fee for one service from £3-5k to £46k with an existing client who’d got used to paying the old rate.

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What Other People Say

“Our one hour session with Alastair was enlightening – he opened up our minds (and his which we thank him for) to different ways to monetise our business – definitely recommend.”

Sadie Groom, Founder and CEO, Bubble Agency

“Alastair kindly offered an intro call for an hour to start understanding where we are as a business, and how we could take the opportunities we spot within customer experience and present the value back to clients in different ways. His ability to strip back the unnecessary bloat that generally comes from these types of conversations, and apply simple persuasive logic was great. “

Tom Downing, Strategy Director, Freestyle

“Alastair is an extremely astute strategic advisor who cuts to the core of an issue and misses out the fluff. His direct approach is very refreshing and his advice is excellent – taken from real life experience and expertise. I would recommend him to anyone looking for someone to take a look at their sales strategy with fresh eyes. “

Adam King, CEO, Swipestation

What Other People Say

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company. 

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

“Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital
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