Here’s a case study of how a client, Curated Digital, was able to secure a substantial retainer for work it was already doing for free, while its client’s shops were closed in the pandemic.
The pandemic could have been a problem, but you can see here how it turned into an opportunity. The bigger problem was:
How do you sell the idea of “we’ve been doing this work for you for free, but now you need to start paying us serious money for it’?
Have you ever come to realise just how much your work is worth but find you have painted yourself into a corner and already set expectations that now look far too low? I know I have, repeatedly. This is one of the solutions. I wish I’d found it earlier.
What would you do with a similar boost to revenue? Would you;
- Reward your key staff?
- Hire extra people so that you can do only what you are best at, and enjoy most?
- Invest in developing new services?
- Invest in expert help to improve the business?
- Or just keep the extra money as a safety buffer and sleep better at night?
If you would like to find out what the process could do for you, click the link below for
What Other People Say
“Our one hour session with Alastair was enlightening – he opened up our minds (and his which we thank him for) to different ways to monetise our business – definitely recommend.”
Sadie Groom, Founder and CEO, Bubble Agency
“Alastair kindly offered an intro call for an hour to start understanding where we are as a business, and how we could take the opportunities we spot within customer experience and present the value back to clients in different ways. His ability to strip back the unnecessary bloat that generally comes from these types of conversations, and apply simple persuasive logic was great. “
Tom Downing, Strategy Director, Freestyle
“Alastair is an extremely astute strategic advisor who cuts to the core of an issue and misses out the fluff. His direct approach is very refreshing and his advice is excellent – taken from real life experience and expertise. I would recommend him to anyone looking for someone to take a look at their sales strategy with fresh eyes. “
Adam King, CEO, Swipestation