Discover Your 80/20 Zone - ALASTAIR DRYBURGH

As a consulting firm or creative agency, you can be sure that 20% of the work you do produces 80% of the impact you create for clients.

Spending your time in the 20% zone means spending your time doing work you enjoy and are really good at, getting paid very well by clients you like.

Not knowing where the 20% zone is means spending your days working really hard, spending a lot of time doing work you don’t love for clients who don’t excite you and barely keeping your head above water financially.

If you have been in business long enough to have some client success stories and some experience selling your services, I invite you to a free Discover Your 20% call.

I’ll ask you a lot of questions and run the slide rule over your business to help you work out where you really want to be spending your time. Then I’ll help you produce an action plan to help you get there.

If you’re wondering “where’s the catch?”, there isn’t one. I do these calls for free because, some of the time, people decide that they’d like to have help putting their plans into reality. If you’re interested in that sort of help, we can have a separate call. If not, then the plan is a gift, with my best wishes.

You can book a call on the calendar below.

What Other People Say

“I engaged Alastair to help me think through how to approach value-based pricing in the context of legal services. Through a series of weekly 1 hour sessions we worked through the best way to articulate the benefits provided to the customer, the different comparisons available for pricing (choosing the right comparator is key), and the best discovery questions to reveal what the customer really values.

Very, very useful. Recommended for anyone who wants to maximise the value they capture.“

Mark Sherwood-Edwards, Lawyering for B2B SaaS

“Alastair is skilled at asking the right questions to help unpack the (real) value being offered to clients – and price accordingly. Our work together challenged some of my own assumptions; helped identify the right frames of reference for pricing; and reassure clients about outcomes/benefits. As a marketer I already know about value propositions & pricing. BUT even a seasoned barber shouldn’t cut his own hair … and working with Alastair is another example of when it is beneficial to get help from another expert.”

Matt Day, Meaningful Few

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company.

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

“Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital