Pricing Genius “Discover Your Full Value” Workshop

Discover The Full Value Of Your Services, And Start Charging What They Are Worth

The Checklists and Systems I Use To Help My Clients Identify The Full Value Of What They Do, Talk About It Fluently, Confidently and Convincingly, and Achieve Fee Increases of 20%, 30% or 40% (And occasionally 1,000%)

What You’ll Learn From This Workshop

  • The 7-point checklist of the types of value you could be creating for your clients;
  • The meeting agenda to uncover that value;
  • Why pricing, when you look at it right, is a science not an art, a system, not magic;
  • The big, gaping hole in the established value based pricing theory, and how to fill it;
  • The power of operating in your “Genius Zone”, with a method for finding that zone;
  • Why ROI isn’t usually the most compelling motivator;
  • What to do if you can’t quantify the value of what you do
  • How to deal with the comment “that’s a lot of money for a little of your time”;
  • How one of my clients would charge up to $1m just to ship a CD, and how you can use the same principle;
  • Why we almost never understand our full value, and two ways to get over that problem.

Workshop Details

Hosted by Alastair Dryburgh on Zoom.

Wednesday 21 January 2026 4pm GMT/11am eastern/8am pacific.

Recording available indefinitely.

Price $100 with unconditional lifetime guarantee described below.

100% LIFETIME GUARANTEE

If you do not get value from this training and templates you can claim a full refund at any time for any reason. Simply email your receipt and you will be refunded inside 3 working days.

EXACTLY WHAT YOU GET:

  • 45 minute live online workshop explaining the method: principles, techniques, case studies, tips and tricks, followed by Q&A;
  • A free e-version of my book Pricing Genius, (reviewed on Amazon as “An important read that introduces you to key nuances that refine how you think about your fees – even if you’ve been quite savvy and creative in how you did this previously”
  • The checklist I use to help clients identify their full value and talk about it fluently, confidently and convincingly;
  • Indefinite access to the recording;
  • A 15 minute one on one accelerator call to pinpoint the most useful part of the workshop;
  • Bonus video: The Three Dreaded Questions. The three trickiest questions you get once you start presenting your new fees, and how to deal with them.
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