How to Sell to the Paralysed, Paranoid and Anxious
One of my clients ( a marketing consultancy) recently received an email from one of their biggest clients, a version of an email that a lot of people are receiving:
“We’re very sorry, but given current conditions (all our stores are closed) we need to suspend operations with you for two or three months.”
This would have been a major financial hit for my client, but we were able to change their client’s mind. We did it using a useful piece of psychological theory. The video explains.