ALASTAIR DRYBURGH

Pricing Strategies for Consulting Firms and Creative Agencies


The Low Resistance Pricing Program

What would it be like if you dramatically reduced pricing resistance? If getting the price you deserve for your work were as easy as persuading water to flow downhill ?

Does your current pricing method feel more like pushing water uphill? If so  it’s because many of the ways we’re told to present and sell our services are based on a flawed view of human psychology. They create unnecessary resistance.

Once you understand how people actually make decisions about pricing you can present your fees in a way that works with, not against their mental architecture. 

 If you attended the psychology of pricing webinar (recording here if you want to refresh your memory) you’ll be familiar with the principles.

The next question is how do you apply these principles to your specific situation? The Low Resistance Pricing Program will do that for you.

It works very simply; there are three stages.

  1. a one hour planning session in which I analyse your situation and provide specific strategies tailored to you, the sort of services you provide and the sort of organisations you provide them to.
  1. unlimited email interaction for as long as you need – a week, a month, six months… to clarify points and try out specific wordings or new ideas. This is followed by;
  1. When you’re ready, a one-hour wrap up session to get everything ready for use.

You’ll end with a fully customised market-ready way of getting higher fees as easily as persuading water to flow downhill.

Investment

£2,200 (UK pounds), plus VAT if you’re based in the UK.

Guarantee

You can cancel anytime before the first session or stop within the first 20 minutes for any reason and I’ll give you a full refund, no questions asked.

To Book the First Session

Use this link if you are based in the UK.

Use this link if you are based outside the UK.

What Other People Say

Mark Sherwood Edwards

I engaged Alastair to help me think through how to approach value-based pricing in the context of legal services. Through a series of weekly 1 hour sessions we worked through the best way to articulate the benefits provided to the customer, the different comparisons available for pricing (choosing the right comparator is key), and the best discovery questions to reveal what the customer really values.

Very, very useful. Recommended for anyone who wants to maximise the value they capture.

Mark Sherwood-Edwards, Lawyering for B2B SaaS

“Alastair is skilled at asking the right questions to help unpack the (real) value being offered to clients – and price accordingly. Our work together challenged some of my own assumptions; helped identify the right frames of reference for pricing; and reassure clients about outcomes/benefits. As a marketer I already know about value propositions & pricing. BUT even a seasoned barber shouldn’t cut his own hair … and working with Alastair is another example of when it is beneficial to get help from another expert.”

Matt Day, Meaningful Few

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company. 

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital