ALASTAIR DRYBURGH

The Strategist For Those Impatient To Do Great Things, and Frustrated With The Usual Methods


Masterclass: How To Make Any Price Seem Reasonable

Value based pricing can be frustrating. If you’ve tried it you may have found, like many people, that it doesn’t work as described. 

You produce a great proposal with huge value to the client, present it, and…sllence. What did you do wrong?

You didn’t do anything wrong. The problem is that everything you hear about value based pricing is just step one of a three step process. The fact is, the way your clients evaluate your fee is quite different from the way you do. You can take them through your logic, but it won’t convince them. Only once you understand their thought process, can you can start to be paid what you deserve. 

In this Masterclass you’ll learn:

  • The psychological principles behind how clients actually evaluate your fees;
  • No ROI? No problem! What to do when there isn’t a clear ROI to your proposal;
  • The 17 words that raised a fee 150%
  • How a social media agency turned something they were doing for free into a £20k/month retainer
  • The two different parts of the mind that can operate when thinking about pricing, and the one you must at all costs avoid activating
  • How strategies that make no rational sense at all can be hugely powerful in raising fees.

Exactly What You’ll Get

You’ll get 45 minutes of video covering:

The Theory, and how to apply it

There’s nothing as practical as a good theory. I’ll explain the principles of pricing psychology. backed up by hard science. These will empower to diagnose any problem and find a solution. I’ll add advice on how to apply the pricinciples to your particular situation;

Case Studies

4 case studies and examples to inspire you further in creating your own approach.

Bonus: 15 min Accelerator Call With Me

Quick 15-minute call with me to identify exactly which part of the content will generate the biggest win in the shortest amount of time. Get focused, personalized attention on your pricing strategy.

Bonus: Dealing with the 3 Dreaded Questions

When you start to implement value based pricing, you get some tricky questions. The good news is, there are really only three of them. Learn them, practice the answers and you need not be afraid of them ever again. 

Masterclass: How To Make Any Price Seem Reasonable

Later

$200

What Other People Say

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company. 

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital