Or, watch the video explaining the Pricing Pressure Death Spiral.
It’s clear that we are heading into very difficult economic times. This means more pricing pressure for many consultancies and agencies including, I suspect, your own.
There are two ways to deal with this. There’s the low road, cost reduction, which leads right into the Pricing Pressure Death Spiral…
Or the high road, which is to make sure that your pricing process is as robust as it can possibly be. For a lot of people, that has moved from “good to do sometime” to “essential, now.”
If you would like to test your existing process, I invite you to take the pricing scorecard. Two minutes, no charge, and you get the results immediately. Click this link.