ALASTAIR DRYBURGH

Pricing Strategies for Consulting Firms and Creative Agencies


Problem Solved in 60 Minutes Or Your Money Back

If you have a very specific question, we can answer it very quickly. If it’s something like:

  • How to answer that awkward question or objection that keeps coming up in sales conversations?
  • How to – convincingly – put a a value on a specific part of your offering;
  • A review of a particular proposal to make sure you’re charging enough;
  • Building the best set of options for a proposal.

– then an hour’s ruthless focus will do the job.

But let me qualify a little. Remember the old saying “give a man a fish and you feed him for a day. Teach him how to fish and you feed him for life”? This is giving you a fish – a very specific answer to a very specific question. Big questions like “I feel we are underpricing ourselves – what can we do?” need a different approach.

That said, previous short consultations have produced results like:

  • Realising that the offering was 36x more valuable than previously thought;
  • Inventing a different pricing model which produced 5x the revenue from the same customers and users.

The fee is $997. It’s 60 minutes (unless we get to the answer faster ).There is a guarantee: provided you show up, if you feel within the first 15 minutes that this isn’t what you need, you can stop and receive a 100% no-questions-asked refund.

I have made times available until the end of June. After that, I’ll take stock and decide whether to continue.

The video gives a little more detail.

There’s a calendar just below. If it’s not showing, you can also use this link.

Any questions? Feel free to email.

What Other People Say

Mark Sherwood Edwards

I engaged Alastair to help me think through how to approach value-based pricing in the context of legal services. Through a series of weekly 1 hour sessions we worked through the best way to articulate the benefits provided to the customer, the different comparisons available for pricing (choosing the right comparator is key), and the best discovery questions to reveal what the customer really values.

Very, very useful. Recommended for anyone who wants to maximise the value they capture.

Mark Sherwood-Edwards, Lawyering for B2B SaaS

“Alastair is skilled at asking the right questions to help unpack the (real) value being offered to clients – and price accordingly. Our work together challenged some of my own assumptions; helped identify the right frames of reference for pricing; and reassure clients about outcomes/benefits. As a marketer I already know about value propositions & pricing. BUT even a seasoned barber shouldn’t cut his own hair … and working with Alastair is another example of when it is beneficial to get help from another expert.”

Matt Day, Meaningful Few

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company. 

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital