I’m going to be working with a small group of consultants and agency owners over the next few weeks to help them raise their fees significantly for 2026.

The goal will be to increase your prices significantly – 20%, 30% or 40% (one client achieved 1,000%).

To do that, we’ll evaluate your market and services across 2-3 sessions between now and the Christmas holidays, so we can get precise on what new fee level you can (and should) be charging for the work you’re already doing.

Then we’ll outline the exact plan for making those fees a reality come the new year so you get your first ‘new price’ client signed ASAP in 2026.

With this plan, you’ll feel confident taking a break for the holidays off to recharge, knowing we’ll return in January and start landing more valuable clients for the same work you’re already doing.

To get you charging a new premium price we’ll do these three things over the next few months:

• Get crystal-clear on the value you create, and have the words to talk about it fluently, confidently and convincingly;
• Make sure that you are being compared against the right things or people, not against low-quality generic alternatives or, even worse, against “do it yourself”;
• Demonstrate your uniqueness so that you can command the fees you deserve, regardless of what other, inferior, competitors are offering.

Here’s how it’s all going to work…

Fix a meeting before the end of November using the calendar below.

We’ll meet for us to agree the level of fee increase we feel is feasible, how long it will take, and the fee for the project. I’ll answer any questions you have about the process.

Then, if you agree, we’ll meet twice in December to produce an outline plan setting out priorities and clarifying the main questions to answer. 

Then, you’ll break for the holidays, recharge and let the next stages of the project mature in your unconscious mind.  We’ll stay in touch to discuss any bright ideas that strike you, but there will be no ‘homework’ across the holidays.

Then, come January, we’ll return and start implementing the plan.

The fee for December is just £500. The balance you pay in the New Year in monthly instalments over the length of the project – typically 3-4 months. 

To book the first exploratory call, use this calendar:

Or, if you want more detail on how the process works, read on.

As a consulting firm or creative agency, you are very probably familiar with the concept of value based pricing. But…you may have looked at it and not been convinced. Or tried it, and found it doesn’t work as described. In either of these cases, your scepticism is justified.

To make value based pricing work, you need to go through three steps. But 99% of what you hear and read about it is only step 1.

The Intelligent Pricing Architecture process gives you, for the first time, all three steps so that you can make value based pricing work for you. You’ll be confidently commanding fees 20%, 30% or 40% higher than you currently do.

If you’ve been in business long enough to have some happy clients, a reasonably well defined proposition and some experience of selling your services, the Intelligent Pricing Architecture process will give you a systematic way of getting the fees you deserve without haggling or risking losing the sale.

The process solves the three problems that are preventing you from commanding the fees your work deserves:

• Not having a clear and compelling way of talking about the value you produce;
• Being compared against the wrong things, in ways that devalue you;
• Not standing out against inferior but apparently similar, cheaper competitors.

So this is what we do…

I teach you a process which will enable you to command fees 20%, 30% or 40% higher than you currently do. As we go through the process , we’ll apply it on at least one actual live proposal.

First,

Your value proposition has been designed to attract attention, and it probably does that well. What it doesn’t do, however, is prepare the way to a higher fee. So we design (and where necessary script in detail) a way of talking more convincingly and compellingly about the value you produce, in all its different forms. To reach this point;

• I’ll take you through a series of checklists and case studies and ask some strange questions to build a picture of all the benefits you provide to your clients (almost always more than you realise);
• Then we’ll find the most compelling way of presenting these benefits, even when they are highly intangible;
• And then we’ll develop a list of questions to ask to be sure to uncover what in your offering is most valuable to potential clients.

At the end of this first stage you’ll always know what to say, and what to ask, when talking to a client.

Secondly,

We’ll decide who or what you want to be compared against – you get to choose. A lot of success in pricing comes down to presentation – present your fee in one way and it looks really expensive; present it differently and it looks like insanely good value.

• We’ll apply the science behind how clients actually evaluate fees, to devise a way of presenting your fee in a way that works with their mental architecture, not against it;
• We’ll work out the specific comparisons you can make, so that you can preemptively present these;
• We’ll develop the list of questions you need to ask to build the most convincing proposal.

Once this element is in place, you’ll put an end to the anxiety of presenting an ambitious fee and wondering “will they accept it or not?”

Thirdly,

None of the above will help you if there’s someone else who looks similar and says they’ll do the work for less. So we’ll find a way to make you stand out amidst the sea of sameness that most clients perceive when they’re looking for a consultancy or an agency.

• We’ll pull out and make crystal clear how you do what you do. This makes the intangible more tangible. We’ll go from “we do this magical thing which produces this great result” to “we go through this series of steps…” This hugely increases your clients’ confidence that you know what you’re doing, and and that you can produce the result you claim;
• I’ll run through my very long list of concepts, frameworks and processes to find the one we can adapt to make something you can claim as uniquely your own;
• And then we’ll find a name for this process that will establish it as yours. Maybe you can even trademark it.

Once this is done, you will be the only viable choice, the one that your clients can choose with confidence.

How It Works

At the start of the project we determine how it’s going to take – typically 3-6 months. We meet once a week for 50 minutes to work through the process and how you’re going to implement it. In the sessions, I do 90% of the hard thinking (if you want to do work between the sessions, so much the better, but it’s not essential).

No-Risk Guarantee

Your risk is minimised; you pay monthly in advance, with no commitment beyond the current month.

And I go further. If you have been established long enough to have:

• a reasonably clear proposition;
• some experience of presenting it to the market, and;
• some client success stories;

Then, if at any time before the end of the third meeting you feel that things are not going the way you expected I will refund all your payments, no questions asked.

Investment

Before you consider the investment, let me put the figures in context.

To calculate how much it would be worth to you to improve your pricing:

Take your annual revenues;
Calculate 15% of that, from a 15% increase in average fees (quite a conservative estimate, based on clients’ experience). This increase goes straight to the bottom line.
Now multiply this annual figure by 3, because once we’ve done the work it should serve you for 3 years at least.

So as an example:

Annual revenue £1m
Average fee increase 15%
Additional profit in the first year – £150,000
Additional profit over 3 years – £450,000

That’s what’s on offer here, financially speaking. The amount of investment needed will depend on your individual circumstances, but it will offer a minimum 10x return, very often up to 40x.

What To Do Next

The next step is to book a call. No fee, no obligation. We’ll confirm feasibility, identify the main areas to work on and the questions to ponder over the holiday period so that you can make a flying start in 2026.