ALASTAIR DRYBURGH

Pricing Strategies for Consulting Firms and Creative Agencies

The “Just Looking” Exploratory Session

Are you curious about whether you would benefit from working on your pricing? Curious, perhaps, in the same way that you might be curious about moving house, to the point of looking at what’s available at what price, and whether it would be worth the extra money and the effort of moving?

If that is where you are on pricing, then I invite you to a “Just Looking” session. No charge. I’ll give you an indication of what the investment would be, and what return it would produce. A “free estimate”, if you like.

After that, it’s entirely up to you. You could:

  • Decide to make another appointment to talk about starting a paid engagement;
  • Put pricing on your list of things to come back to in six months, or
  • Decide that it’s not the best use of your time and resources.

Whatever the result, it’s fine by me. You can book a session on the calendar below. I have allocated 30 minutes just to be sure we don’t run out of time, but we probably won’t need it all.

What Other People Say

Mark Sherwood Edwards

“I engaged Alastair to help me think through how to approach value-based pricing in the context of legal services. Through a series of weekly 1 hour sessions we worked through the best way to articulate the benefits provided to the customer, the different comparisons available for pricing (choosing the right comparator is key), and the best discovery questions to reveal what the customer really values.

Very, very useful. Recommended for anyone who wants to maximise the value they capture.“

Mark Sherwood-Edwards, Lawyering for B2B SaaS

“Alastair is skilled at asking the right questions to help unpack the (real) value being offered to clients – and price accordingly. Our work together challenged some of my own assumptions; helped identify the right frames of reference for pricing; and reassure clients about outcomes/benefits. As a marketer I already know about value propositions & pricing. BUT even a seasoned barber shouldn’t cut his own hair … and working with Alastair is another example of when it is beneficial to get help from another expert.”

Matt Day, Meaningful Few

“In the first month, not only did the adjustments we made pay for Alastair’s fees, we identified enough opportunities to pay for the engagement 30 times over the next three years.

We unearthed highly valuable and unique skills that we had been underselling, and now have an entirely new vision for the future of the company. 

We made more progress in an hour a week with Alastair over 4 months than we had in the previous 4 years.”

Sarah Lafferty, Round Earth Consulting

“Working with Alastair has had a massive impact already. Moving away from billing hours and £s towards focussing on value has been liberating. It has removed a lot of the noise and given us a lot more confidence in ourselves and the value of what we do. We’re looking forward to the results from 3-4 proposals we have out which are at much higher prices than before.”

Jo Hind, Bird Soup Consultancy

“At Curated we have an ability to look into our clients’ businesses and see things that they can’t because they are too close. It was amazing how an outsider was able to do the same for us, particularly an outsider who draws on multiple different sources. I have never met anyone like Alastair who can bring ideas from psychology, sociology, philosophy and even management theory to bear productively on business issues. We can’t properly calculate the ROI on our work with him because many benefits are still to come, but we are already beyond 10x”

Simon Douglass, Curated Digital
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