This Is Not A Recession…

…and there will be no recovery, no return to “normal.” Most businesses will emerge in either a much stronger or much weaker position. I have made this point to many people, and nobody has disagreed.

But when it comes to the sort of adaptations that will be needed, we mostly seem to be in the very early stages. We have made it through some fairly profound shocks, but the consequences, and the consequences of those consequences (and the consequences of those consequences) are still to play out. I have a four-stage model of adaptation, and am not yet finding many people who are beyond level 2.

The video explains the model. I’d love to hear if it makes sense to you. And have you, or someone you know, reached beyond level 2?