Very Creative Pricing

Very often I find myself helping clients with pricing. It’s one of the biggest levers to raise profitability.

Usually I’m showing them ways to raise prices, but here in this video is an example that goes one better, changing the transaction from “I pay you” to “you pay me.” It’s also shot on a lovely sunny summer’s day, which might cheer you up if you are watching on the grey November morning that I’m posting it.